At The Cloud Cellar, we’re committed to offering only the best in vaping—from e-liquids to hardware. Every brand we choose to stock is carefully evaluated to ensure it meets our standards for quality, safety, and customer satisfaction.

UK Compliance & TPD Standards

Before any product reaches our shelves, it must meet all UK legal and safety requirements. That includes full TPD compliance, verified emissions testing, and registration with the MHRA (Medicines and Healthcare products Regulatory Agency). We only work with brands that take compliance as seriously as we do.

Trusted Performance & Ease of Use

We don’t just list new products—we test them. Every device or e-liquid undergoes a hands-on review by our in-house specialists, who assess key factors like battery life, build quality, ease of use, and most importantly—flavour performance. For newer or emerging brands, multiple team members often trial the products to ensure they meet our expectations. We also track customer reviews and return data to make sure our product offering consistently delivers on quality.

Beyond the Big Names

While we stock popular favourites and trusted bestsellers, we also keep an eye out for hidden gems—lesser-known brands that might not yet be household names but impress us with flavour, innovation, and consistency. If it’s great, it earns its place—regardless of brand hype.