Best Eliquid Brands of 2025
Choosing the right e liquid brand has never been more important for UK vapers. With disposable vapes now banned and more people turning to refillable kits, the quality of e liquid is what makes or breaks the experience. At The Cloud Cellar, we keep our finger firmly on the pulse of the industry and listen closely to what our customers enjoy most. That is why we have put together this in depth guide to the Top 5 E Liquid Brands of 2025.
These are the brands that continue to shape the UK vape market through innovation, consistency and customer trust. Whether you are new to vaping or a long standing enthusiast, this list highlights the companies leading the way in flavour, reliability and user satisfaction.
Below is our full breakdown of why these five brands are dominating 2025 and why they deserve a place in your next order.
Riot Squad
Riot Squad has built a reputation that other brands can only aspire to. They are innovators through and through, approaching flavour development from a molecular level to create profiles that genuinely stand out. When you pick up a bottle from Riot Squad, you know you are not getting a recycled idea or a slight tweak on an existing blend. You are getting something crafted with intent and precision.
What sets Riot Squad apart is their ability to stay ahead of the curve. They never allow themselves to become complacent. Every new release has a purpose and carries its own identity. They listen closely to their customers then build on successful ranges while still offering something entirely new when a different flavour direction calls for it. This keeps their catalogue fresh yet consistent, a balance that is incredibly difficult to achieve.
From bold fruits to complex desserts and refreshing menthol blends, each bottle brings a unique depth that makes Riot Squad a clear number one for 2025. Their commitment to quality means vapers know exactly what to expect from the brand even when exploring a completely new range. It is consistency at the highest level.
Why Riot Squad is Number One
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Flavours designed from a molecular level for unmatched depth
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An innovative approach that continually pushes the industry forward
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Every release feels new while still fitting within the Riot Squad identity
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Proven consistency across all ranges
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Customer feedback plays a major role in shaping future products
Shop the full range of RIOT E-liquid
Bar Juice 5000
Bar Juice 5000 has skyrocketed in popularity because they deliver something UK vapers have been searching for. Their flavours replicate the taste of disposable vapes with striking accuracy and with disposables now banned in the UK, Bar Juice 5000 has become the go to brand for anyone looking for those familiar profiles in a compliant format.
Their range covers an impressive spread of flavours inspired by the most beloved disposable brands. This gives users a single home for all the flavour notes they already enjoy without needing to jump between different companies. The result is a reliable and varied collection that makes transitioning from disposables easier than ever.
Bar Juice 5000 has also earned a reputation for consistency. Whether you are looking for sweet fruits, coolant heavy blends or candy inspired mixes, each bottle delivers exactly the taste you expect. They focus on accuracy and familiarity which has made them one of the fastest growing e liquid brands of 2025.
Why Bar Juice 5000 Stands Out
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Realistic disposable inspired flavours
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Ideal for vapers transitioning away from banned disposables
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Huge flavour variety based on multiple disposable brands
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Reliable flavour accuracy bottle after bottle
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A trusted choice for beginners and experienced vapers
Elux Legends
Elux Legends is a brand that truly earned its popularity. Originally known for their bestselling disposable vapes, Elux made the shift to e liquids and the UK market responded immediately. Their nic salt range mirrors the flavours people already loved from their disposable line which created a smooth and natural transition to a fully compliant product.
Throughout 2024 and into 2025, Elux Legends liquids have been selling out across vape shops nationwide. At The Cloud Cellar, customer demand was so strong that we knew we needed to bring the brand in. The moment the bottles hit the shelves, they began flying out again which proves how well these flavours resonate with UK vapers.
What makes Elux Legends so successful is their ability to replicate the exact disposable experience people miss while improving the smoothness and satisfaction that only quality nic salts can offer. Vapers trust the flavour names they recognise and the liquids deliver exactly what they expect.
Why Elux Legends Made the List
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Trusted flavours from the original Elux disposable range
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High demand across UK vape stores
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Nic salts offer smoothness and accuracy
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Ideal for vapers wanting a familiar taste in a compliant format
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Strong customer loyalty and repeat purchases
Nixer
Nixer deserves recognition for changing the way UK vapers think about e liquid. They popularised the longfill format which gives users complete control over how they tailor their vape. A longfill allows you to customise the nicotine strength, PG/VG ratio and the overall experience. It is perfect for those who want more flexibility than traditional shortfills or nic salts can offer.
Nixer did not stop at simply releasing longfills. They collaborated with some of the biggest e liquid brands in the country, bringing familiar flavours into an entirely new format. This collaboration driven approach set them apart and helped longfills become one of the standout trends of 2025.
Their attention to user freedom has resonated strongly with hobbyist vapers and those who prefer more hands on customisation. It is a refreshing approach that adds something genuinely new to the industry.
Why Nixer Is a Game Changer
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Pioneers of the longfill e liquid trend
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Full customisation of nicotine levels and PG/VG ratios
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Collaborations with major UK flavour houses
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Offers well known flavours in a new and flexible format
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Ideal for hobbyists who enjoy tailoring their vape
Vampire Vape
There is no top five list without Vampire Vape. They have been around longer than many brands in the industry and continue to prove why they remain essential. Their longevity is not luck. It is the result of consistently creating flavours that vapers truly enjoy.
Vampire Vape perfectly represents the saying: if it is not broken, do not fix it. They have mastered the art of straightforward, enjoyable flavours that stand the test of time. Their famous Heisenberg and Pinkman blends remain some of the most recognised e liquids in the world and new releases continue to perform well thanks to their strong brand identity.
People trust Vampire Vape because they know exactly what they are getting. It is simple. They focus on making flavours people love without overcomplicating things. In a market full of constant change and new trends, Vampire Vape remains a reliable favourite and that is why they earn the number five spot for 2025.
Why Vampire Vape Remains Essential
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Decades of industry experience
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Well loved classic flavours with worldwide popularity
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Reliable, consistent and straightforward liquid profiles
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Perfect for both new and experienced vapers
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A staple brand in almost every UK vape collection
Final Thoughts
Vaping in 2025 looks very different to even a year ago, and these five brands are the ones our customers keep coming back to. Riot Squad continues to set the pace with flavours that feel genuinely crafted rather than copied. Bar Juice 5000 has become the go to choice for anyone missing their favourite disposable flavours. Elux Legends has taken its disposable success and turned it into a nic salt range that sells out almost as fast as we restock it. Nixer has shaken things up with longfills, giving vapers more control over their setup than ever before. And of course, Vampire Vape is still going strong because they simply make great liquids that people enjoy without overthinking it.
If you’re exploring new flavours or want something reliable to stick with, these brands are the ones worth having in your rotation.
